Recently Pantone announced its 2026 Color of the Year. It’s Cloud Dancer, a cold, bland, hueless TCX color, and it’s bad, and I hate it. So I roasted it 25 times (because I thought it was the color for 2025, and it’s possible that I can’t read).

- You look like if Taylor Swift was a CMYK value.
- You look like a discontinued brand of urinal.
- You look like a wine mom’s porcelain veneers.
- You look like Casper the Friendly Ghost Kitchen.
- You look like Millennial Beige if it could finally afford a mortgage.
- You look like a dingleberry on the butt of the AI slop version of the Coca-Cola polar bear.
- You look like the liminal space inside the head of a protagonist in an A24 film.
- You look like you should be taking vitamin D pills.
- You look like the walls of an asylum after it was bought by private equity.
- You look like the inside of a gym sock after a young man growing up in the 90’s discovers the Sears lingerie catalog.
- You look like Jim Gaffigan’s elbows.
- You look like the White Album if the Beatles were from Scottsdale, Arizona.
- You look like I wish I had actual snow blindness.
- You look like you smell like rubbing alcohol.
- You look like that chalky powder that tech bros drink because they’re no longer capable of feeling hunger or love.
- You look like you hate those filthy hobbitses.
- You look like the twins in the Matrix sequels.
- You look like the kind of person who uses the phrase “circle back” in an email.
- You look like you ate crayons as a kid but only because you didn’t want any of the other kids to use them.
- You look like what a Milk Dud should actually refer to instead of a beloved chocolate candy.
- You look like if I painted you on a canvas and displayed you in the MoMA, I would be rightfully hunted for sport.
- You look like the favorite color of the guy who changed HBO to HBO Now to HBO Go to HBO Max to Max and then back to HBO Max again.
- You look like male lactation.
- You look like a hedge fund manager spent hours deliberating between you and several other shades of eggshell white before doing a line of cocaine and screaming at his contractor to paint the BDSM room of his Manhattan condo.
- Finally, you look like you were invented by a company that puts a velvet rope around simple color management with its overpriced color books and manipulative SaaS model–wait, that’s not a roast, that’s just a true thing.
Anyway, this sucks, nothing is genuine, everything is rage bait, and the internet is a dead medium. Happy New Year!
